Nonprofit Learning Point – Richmond, VA:

Peter Brinckerhoff

The Alliance for Nonprofit Management awards Generations: The Challenge of a Lifetime for Your Nonprofit, the McAdam Prize for “Best Nonprofit Management Book”

The Clock Is Ticking . . . . Is Your Nonprofit Ready?

• Boomers are leaving the workforce—soon. Do you have a plan to replace them?
• How do you relate to GenX and Gen@ employees, volunteers, and donors?
• What are you doing—today—to adjust your services, your outreach, your mission?

The most populous generation in history, the Boomers, are getting ready to . . . to what? To retire from their for-profit jobs? Yes. To start a second career in a nonprofit? Yes. To volunteer more? Yes. To retire from their nonprofit jobs? Yes. To hand off the leadership of our nonprofits to two generations that they really don’t understand? Yes. To spend a major portion of health care costs in the final years of their lives? Yes. To vote more as they age? Yes.

Read that paragraph again. This time, think about the implications for your nonprofit.

Generational change presents as many opportunities for nonprofits as challenges. In Generations: The Challenge of a Lifetime for Your Nonprofit, nonprofit mission expert Peter Brinckerhoff tells you what to expect and how to plan for it. From iPod policies to recruiting younger board members, Brinckerhoff shows how you can address generational trends, today, to keep your nonprofit organization relevant and able to meet the changing needs of your staff, volunteers, donors, and the community you serve.

Six trends, and what to do about them
Generations examines six generational trends that will affect everything you do:
1. Financial stress
2. Technological acceleration
3. Diversity of population
4. Redefining the family
5. MeBranding
6. Work-life balance
You’ll come away with an understanding of these trends and how they will impact your nonprofit. Individual chapters provide in-depth information on how to deal with generation issues in each area of your organization—staff, board, volunteers, clients, marketing, technology, and finances.